Mass Communication Entrance Exams Comprehensive Guide: Navigating the Path to Journalism

Jul 11, 2023

Journalism and Mass Communication Entrance Exams are important for students interested in pursuing their undergraduate journalism studies at reputed institutes. Students from top universities are likely to earn better career opportunities than their peers.

Some of the notable undergraduate journalism and mass communication programs in India include CET-JAM, GMCET, DUET, IIMC, and AIEEJ. Majority of the entrance exams for journalism and mass communication undergraduate courses are conducted between May and July. Candidates should know important information about the top entrance tests for journalism and mass communication to choose the right solution.

Key Entrance Exams

A. Common Entrance Test for Journalism and Mass Communication (CET-JAM)

1. Exam format and structure: The CET-JAM is a national-level entrance exam for admission into undergraduate journalism and mass communication programs at different universities in India. The exam includes 100 objective-type questions, and the duration of the exam is 1 hour.  

2. Eligibility criteria: Candidates for CET-JAM must have completed their Class 12 exams with a minimum score of 50%. Candidates with a diploma from AICTE-approved universities can also apply for the CET-JAM exam.

3. Syllabus and important topics: The syllabus of CET-JAM entrance test focuses on four sections such as English language and IQ, fundamentals of brand communication, current affairs and GK news, and knowledge of entertainment media.

4. Preparation strategies and resources: Candidates preparing for the CET-JAM entrance test should rely on professional tutors for guidance on preparation strategies. Students can check multiple online resources to support their preparations for the CET-JAM entrance test.

B. Indian Institute of Mass Communication Entrance Exam (IIMC Entrance Exam)

1. Exam format and structure: The Indian Institute of Mass Communication or IIMC Entrance Exam is a national-level entrance examination conducted in a computer-based format. The National Testing Agency conducts the IIMC entrance exam with two different entrance exams of 100 marks spanning 3 hours. 

2. Eligibility criteria: The maximum age limit for IIMC entrance exam is 25 years for general category candidates, 30 years for SC/ST/physically disabled category, and 28 years for OBC category. Candidates must be Indian nationals and should have qualified with a Bachelor’s degree from a recognized university. 

3. Syllabus and important topics: The important topics in the syllabus for IIMC entrance exam include general awareness, language comprehension/verbal ability, analytical skills, quantitative ability, and general awareness. Other notable topics include literature, culture, cinema, social consciousness, ethics and values, and the socio-political and cultural history of India.

4. Preparation strategies and resources: Candidates for IIMC entrance exam must familiarize themselves with every bit of the syllabus and understand the question pattern. Common preparation strategies include the use of a customized study plan, effective time management, and practice tests. 

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Tips for Exam Preparation

A. Understanding the exam pattern and syllabus

Candidates can develop better strategies for preparation by understanding the exam pattern and syllabus. It helps in creating a list of topics in different subjects and prioritizing the topics according to difficulty.

B. Creating a study plan and schedule

The study plan and schedule can ensure better time management. You can follow the study plan with a dedication to cover topics according to different milestones of time. 

C. Referencing recommended study materials and resources

Candidates can choose recommended books for journalism and mass communication entrance exams, such as IIMC Entrance Exam by Sheetal Thapar, Mass Communication: Principles and Concepts by Seema Hasan, and Mass Communication in India by Keval J Kumar.

D. Taking mock tests and practicing previous years' question papers

Mock tests and previous years’ question papers can help candidates identify the topics which account for majority of questions. Continuous practice can help you test your knowledge and find better results in your preparations.   

E. Improving language and communication skills

Candidates should improve their language and communication skills by practicing creative writing, summarizing articles, and reading more. Learners should also practice English communication in regular conversations to ensure the best results.

F. Staying updated with current affairs and media trends

The profession of journalism and mass media deals with updating the latest news to the public. Current affairs and the media scene in India are important topics in the syllabus for journalism and mass communication entrance tests. 

Common Challenges and How to Overcome Them

A. Time management during the exam

Candidates can overcome the challenges of time management in the exam by allotting priorities to the questions according to difficulty. You should allot a specific time limit for each question and mark the difficult questions for solving later.

B. Handling stress and exam anxiety

Learners should prepare for stress and exam anxiety by following easy methods such as recreation or taking time off from studies. Open conversations with friends and parents can also help learners in overcoming stress and exam anxiety.

C. Effective revision techniques

Revision is the key element for ensuring your success in entrance exams. One of the proven revision techniques is to write down whatever you revise. You can work on refining your writing skills and current affairs knowledge through revision of the recent updates.

D. Developing critical thinking and analytical skills

The entrance exams for journalism and mass communication entrance tests also require candidates to improve critical thinking and analytical skills. You can evaluate the latest news and developments in the media from your perspective and write your opinions based on research to hone your critical thinking skills.

E. Enhancing writing and storytelling abilities

Candidates preparing for journalism and mass communication entrance tests should use writing prompts to create new stories every day. Starting from a childhood memory to a recent sporting event, you can explore a broad range of topics to write on and improve your storytelling abilities.

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Interview and Group Discussion Preparation

A. Importance of interviews and group discussions in the selection process: The interviews and group discussions are an important part of the selection process for journalism and mass communication programs. They help in assessment of candidates on the basis of different parameters such as confidence, analytical and logical skills, communication, and teamwork quality.

B. Tips for effective interview preparation: The most important recommendations to prepare for interviews in journalism and mass communication entrance tests are research and professionalism. You should prepare for the common questions and follow the recommended dress code for interviews.  

C. Strategies for performing well in group discussions: Candidates could perform well in group discussions with active listening capabilities to understand the opinions of each participant. You should summarize the discussion and use effective communication techniques without aggression. 

D. Common interview questions and how to answer them: The common interview questions would revolve around your identity and your strengths and weaknesses, alongside the reasons for choosing a career in journalism and mass communication. You can offer straightforward answers for the general questions and follow honesty in answering questions about your capabilities.

Choosing the Right Journalism and Mass Communication Program

A. Factors to consider when selecting a college or university

The first thing you should look for in a college or university is the scope for career development and the variety of courses offered by the institution. You must choose a college or university which helps you pursue your dream job. 

B. Researching the reputation and faculty of the institution

The reputation of the institution in terms of results and distinguished alumni offers a glimpse of its credibility. Students should also check the qualifications of the faculty employed by the institution for making a decision about joining a journalism and mass communication program.

C. Evaluating curriculum and specialization options: Students should also check the syllabus for the undergraduate journalism and mass communication programs offered by the institution. In addition, specialization options such as PG Diploma in Journalism and Mass Communication are also notable factors for choosing a course. 

D. Considering placement and internship opportunities: Candidates should also ask questions about the opportunities for placement and internship by the institution. Students should check the different companies which recruit candidates from the institution. Internship opportunities can also offer a formidable boost to career development for students. Therefore, you should choose institutions that offer support for establishing your career for the future.

E. Gathering feedback from current students and alumni: The best way to learn about an educational institution is to ask current students and alumni. Social media offers the flexibility for connecting with students and alumni through virtual communities, where you can learn more about the reality of the college or university. Starting from the quality of learning to the quality of the canteen, you can learn more about an institution from the feedback of current students and alumni. 


The article offered brief insights on preparation tips for the Journalism and mass communication entrance exams and interviews alongside an overview of top entrance tests for journalism and mass communication.

Journalists shape the course of events in the present by asking relevant questions and serve a vital utility for the public. Students can pursue a career in journalism and mass communication to become active contributors to the society’s development with the best entrance exams to study in top colleges and universities.

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Article Posted in: Exam Preparation Guidance

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